Facebook offers several valuable marketing tools, one of which is Facebook Ads. Is posting ads on Facebook right for you? Use this quick guide to find out.
According to recent statistics, Facebook has over one billion active users daily.
No other social media platform in the world has the same kind of dedicated audience. As a business, it’s obvious that you need to tap into this huge opportunity.
Not posting ads on Facebook is like leaving money on the table. Posting ads on Facebook without appealing to your prospects is like throwing money out the window. What could be worse?
However, if you follow these steps and craft a targeted Facebook campaign, it could lead to enormous profits for you and your business, so listen carefully:
Appeal to Your Prospect
One of the things that make Facebook ads so effective, is the ability you have to make your campaign laser focused.
This is not like those spray-and-pray campaigns where you send out emails to hundreds of randomly selected people from an email list you bought online. Those campaigns lead to very limited success at best, for the simple reason that the people you are targeting have zero interest in what you are selling.
In order to target people who are interested in what you’re selling, you need to create your ideal customer profile. Once you know who your ideal customer is, you can tell Facebook to only target this very specific demographic with your ads.
Be Relevant When Posting Ads on Facebook
Before you start posting ads on Facebook, you need to make your content incredibly relevant to your demographic.
As an example, if you’re selling red wine, you can target men and women in the age group 40 – 60 years old, because you have done your research, and found that this is the segment most likely to drink red wine.
Now, find out what appeals to this demographic, and then design your Facebook ad according to that.
Creating Facebook ads that are highly focused and relevant to your target audience will increase your engagement and your chances of landing a sale. This is what makes Facebook ads so effective.
Wait a minute. You’re posting ads on Facebook because you want to sell product, and now we’re telling you not to sell?
It sounds counterintuitive, but the fact is, people don’t like to be sold anything. They want to feel like you’re doing them a favor.
The way you do that is by appealing to your prospect’s emotions. This can be done in a number of different ways, here are a few of the most effective:
- Offer a free trial. This allows your prospects a chance to test-drive your service. Furthermore, it’s a sign of trust, and a person who trusts you is more likely to buy from you.
- Give your customers a free e-book. Giving away free information can be a highly effective way to establish a relationship with clients. If the content is valuable and relevant, customers will see you as an authority in your field of business.
- Appeal to emotions. This is done based on the assumption that people buy things because it makes them feel good, not because they actually need it. If you can give your customer a warm and fuzzy feeling with your advertisement, they will be more inclined to buy from you.
If you follow these basic steps, you are already well on your way to success with Facebook ads.
Don’t Fall Into the Common Traps
A lot of entrepreneurs and small businesses commit the simple mistake of not appealing to their prospects when posting ads on Facebook. Simple mistakes like that will kill your engagement and your sales.
Don’t commit the same mistake. Contact us today for an informal chat about your social media strategy.