Imagine if 2.5 billion people saw your products. That’s how many people are using social media, and that number is only going to grow.
Even if you only reached a fraction of those people with online product marketing, the impact for your brand would be huge.
That’s the power social media marketing offers you.
The average American uses at least three different social media platforms multiple times a day, which means there are a lot of opportunities for you to be seen by your target audience when you have an online presence.
In this day and age, social media is a must for businesses. If you’re not convinced, then read on to see why you should be using social media for your online product marketing.
Each social media platform gets you in touch with a different audience. No matter who you’re looking to get your product in front of, you can find them using social media.
Tailoring your content the right way for each platform will also make or break your online product marketing. For example, an infographic will get better engagement on Pinterest than it will on Twitter, and a professional how-to guide will attract more views on LinkedIn compared to Facebook.
One of the biggest benefits of using social media for online product marketing is that it allows you to directly connect and engage with your audience. When a brand is actively talking with their audience and responding to their content, their followers will return the favor.
This relationship helps build your brand image and creates trust in you and the products you offer.
Anytime your audience responds to your content or shares it with their network, they are also providing you with an extra powerful dose of marketing.
Their circle of followers will be more likely to engage with your products if they see it coming from someone they already know and trust.
Whether you’re integrating your online store with your Facebook page, creating a portfolio of your products on Pinterest, or showing your products in action on Instagram live, social media is an amazing way to showcase your products.
People are highly visual and connect with beautifully crafted visuals. Each social media platform provides you with plenty of options for displaying your products, and your audience will love seeing how your products look in the real world.
The list of benefits to using social media for marketing continues to grow just as the online presence of your target audience does. Brands that want to get their products noticed are figuring out that creating a social media presence is the best way to do that.
We here at SocialMotion are industry leading experts when it comes to social media marketing. If you want to feel confident in your brand’s online presence, get in touch with us and we’ll help you take all the guesswork out of it.