How to Effectively Use Promoted Tweets on Twitter
Twitter has famously shunned traditional advertising but with promoted tweets, you can effectively advertise your business. But only if you write good ad copy. Here’s how to make the most of your promoted tweets.
Did you know that Twitter’s global user base is 328 million people? That is a ridiculous amount of people.
However, Twitter is not just made up of your favorite celebrities and sports teams, but business owners. Have you noticed an increase in ads lately?
If you’re self-employed and trying to make a bang for your buck on Twitter, then listen up! We’ll give you some tips on how to write good ad copy on Twitter.
All it takes is a few tweaks in your ad copy that can lead to big improvements in your results.
So what do you need to do?
Make people an offer. Tell them your “supply is limited.” The key here is to use phrases like “sign up now” or “for a limited time only.”
Give people a reason to take action and reach out to you. They’ll want to know about your supply and what products you have left.
Instead of saying, “You’ll get $10 off,” use percentages.
“Sign up today and receive 40% off!”
For some reason, people aren’t really drawn to dollar discounts like they are to percentages.
People Love the Word “Free”
What’s your online marketing focus? To get people to make a purchase. In order to do that, you have to generate leads and promote your products.
Offer potential customers a free guide to your products or if they buy something, they’ll get another sample product for free.
Don’t Over Hashtag
Nowadays, people can follow certain hashtags. If the goal is to drive people to your website, hashtags might not be the best idea.
Instead, use a “call-to-action,” because you might risk someone clicking on a hashtag instead of that.
What’s one of the best ways to get people engaged? Asking a question or using a poll.
Asking a question will make people feel like they’re part of the conversation. You can even ask a simple “yes” or “no” question just to see how many responses you get.
Track Your Engagement
How else will you know if your ad copy is working? Use your Twitter dashboard and track engagement levels.
Look for days/time that your network is the most active. Schedule tweets throughout the day and see when you get the most feedback.
Have Fun with Your Ad Copy
Being self-employed and doing all your online marketing from home can be fun. Just make sure you lay out a business plan first and know how to use Twitter effectively.
Create engaging campaigns. Invite people to share and participate.
Use GIFs or memes to make your ad copy shareable. Make engaging ads instead of strictly sales messages because that will turn people off.
Twitter has a character limit for a reason. People want to be able to scroll through and not read a novel. Most people are reading tweets from their smartphones so get your message across quick and easy.
Be Your Own Boss
Online marketing is booming right now, so what are you waiting for? Get to brainstorming on your ad copy.
If you need additional tips on how to effectively run your business through social media, visit our blog!