To use social media to your advantage, you need a someone to keep their eye on your accounts at all times. Here’s why you need a social media manager.
Did you know that more than half of adults have at least one social media platform? Or that 93 percent of Pinterest users are ready to buy products or services online? If your business isn’t active on social networks, you’re losing potential customers.
Yet, many business owners either ignore or overlook the benefits of social media marketing. This can lead to revenue loss and poor customer engagement.
Like it or not, social media marketing is crucial to business growth. A well-planned campaign can increase brand awareness, engage customers, and drive website traffic. These factors combined result in more sales and higher revenue.
What if you lack the time or skills needed to grow your online presence? In this case, get expert help.
A social media manager can develop a marketing strategy for your business. He will also define and reach your audience, and build relationships with influencers.
What Does a Social Media Manager Do?
Those who work in this field know the ins and outs of social networks. Their responsibilities fall into two categories: strategic and operational.
A social media expert will create, manage, and track online campaigns on the major platforms, such as Instagram and Facebook. His duties depend on your goals and budget, and may include:
- Implement social media strategies
- Define the ideal buyer persona
- Manage the company’s social media pages
- Engage in conversations and monitor customer issues
- Reply to customers’ concerns
- Create and share tweets, Facebook updates, Instagram photos, and more
- Write blog articles and LinkedIn posts
- Monitor brand mentions on social networks
- Connect with industry influencers
- Set up advertising campaigns on social media platforms
- Collaborate with the marketing team to develop and improve your campaigns
Most times, social media managers wear multiple hats within an organization. Their daily tasks go beyond sharing updates and planning campaigns.
Some specialize in copywriting, blogging, and content marketing. They will use these skills to grow your social media presence. Others know how to build and engage online communities.
Does Your Company Need a Social Media Expert?
Whether or not you need a social media manager depends on a number of factors.
In general, these experts are employed by large organizations and advertising agencies. They’re also a popular choice for startups and medium-sized businesses that rely on social media.
Let’s say you have a small local business. In this case, it’s not really necessary to hire a social media specialist. Unless you handle thousands of customers, you can manage social media yourself or ask an employee to do it.
However, if you’re targeting a national or global audience, or planning to launch the next big thing, a social media manager can help. He will spread the word about your business, grow your popularity online, and attract potential clients.
Plus, those who work in this niche know what tools to use to reach new customers and promote your brand.
For instance, your employees might not be familiar with Sprout Social, Buffer, Twitter Counter, and other similar apps. In the worst case scenario, they could do things that will hurt your brand.
A social media expert will not only choose the best tools for managing your campaigns but also use them to their fullest potential.
Nowadays, most companies can benefit from hiring a social media manager. The right person can take your business to the next level and boost its online exposure.
This way, you’ll gain a competitive edge and avoid costly mistakes. Not to mention that you’ll save time and money. Social media marketing is a small investment considering what you’ll get in return.
Eager to learn more? Or perhaps you need help with your next campaign? Contact us today to maximize your social media marketing efforts!