These days, your business will suffer if you don’t have a social media strategy. Social media is poised to reach a third of the world’s population by 2021. If your business isn’t a part of that, you’re missing out.
A big issue with maintaining your social media presence is figuring out what to post. Finding quality content for your Youtube audience and social media is something nearly 60% of marketers struggle with.
Usually, companies turn to content creation. While that is a great strategy, it’s not the only one. Content curation can be an amazing tool if you know how to do it right.
What is curation and how can you make it work for you? Follow along as we explore the ins and outs of this helpful social media tactic.
Content creation is what most people expect to do on social media – come up with their own content.
Whether that’s a blog, photos, videos, etc. depends on what you’re working with. You’ll be responsible for coming up with the idea, executing it, and publishing it on social media for your followers.
Curation is the act of finding relevant content and sharing it. It’s not original or made in-house.
Curated content might seem like cheating, but just like content creation, it depends on what kind of company and resources you have at your disposal. Let’s talk about the pros and cons of both.
Content creation has a lot of good things going for it – but also a few drawbacks. Here are a few to keep in mind:
While not entirely original, you can stand to benefit from curation of content from other sources.
Now that you understand the difference between what is curation and what is creation, you can make the best decision for your business.
Each has their pros and cons and will depend on what your needs are. The best strategy is probably using a mix to get the best of both worlds.
If you’re overwhelmed with creating, curating, and scheduling content for your social media, we’re here to help. Contact us and we will discover the best way to optimize your social media presence.